Target Market: Identify the area where you want to sell and your target audience. Busy streets, schools, and business centers can have high demand.
Competition Analysis: Analyze similar businesses in the area, their pricing, product variety, and customer service.
Product Range: Will you sell only simits and poğaças, or are you considering adding side items like tea, ayran, or coffee? This is an important part of your business plan.
2. Required Documents and Permits
Municipal Permit: It’s important to obtain the necessary permits and licenses for the area where you plan to sell.
Food Hygiene Certificate: You may need a hygiene certificate for handling food.
Tax Registration: To operate legally, you must obtain a tax registration.
3. Product Supply
Production: Will you make the simits and poğaças yourself, or will you source them from a bakery? If you’re producing them yourself, you can set up a small kitchen, or you can partner with a bakery.
Quality Control: Selling fresh products daily increases customer satisfaction. It’s essential to use quality ingredients to maintain good taste.
4. Setting Up a Stand or Store
Sales Location: Do you want to set up a stand or open a small shop? For a stand, mobile solutions can be considered.
Equipment: If you’re using a non-heated stand, you can use transparent covers to protect the fresh products. You’ll also need necessary equipment for beverages and packaging.
5. Marketing and Attracting Customers
Pricing: Set competitive prices based on your competitors.
Promotions: At the start, you can offer discounts or small promotions to attract customers.
Social Media: Create social media accounts to share photos of your products and announce daily deals.
6. Customer Relations
Friendly Service: Offering fast and friendly service will boost your sales.
Feedback: Collect feedback from your customers to identify weaknesses and improve your business.
